When it comes to sustainable farming, New Zealand is setting the global standard. Through forward-thinking government policies, farmer-led innovation, and regenerative agriculture practices, the country is redefining what red meat production can look like. At Atkins Ranch, we’re proud to raise 100% grass-fed lamb on New Zealand family farms that put the health of the land, animals, and people first.

Farming in Harmony with the Land

One of the main reasons for New Zealand’s success is its commitment to farming in balance with the land. Farmers across the country employ principles such as the “grass curve,” which involves matching grazing patterns with natural biodiversity, changing seasons, and weather conditions to protect soil, water, and ecosystems. This creates a holistic approach to farming, where every part of the land, from pastures to waterways to livestock, works together as a single, sustainable system.

As Atkins Ranch CEO Pat Maher explains, many of these regenerative practices, such as rotational grazing, have been common in New Zealand since the 1960s, long before “regenerative agriculture” became a global focus.

Scaling Standards for Global Impact

Beyond individual farms, New Zealand’s agricultural sector is showing how sustainability standards can be scaled worldwide. By connecting regenerative agriculture practices to measurable environmental benefits, such as carbon storage and biodiversity improvements, New Zealand farmers are proving that red meat can contribute to climate solutions.

Pat Maher and other industry leaders believe that creating international standards for regenerative agriculture will help farmers demonstrate their efforts and inspire other regions to follow their example.

Atkins Ranch: Proudly Leading with New Zealand Farmers

Atkins Ranch is proud to be part of this story. Our network of New Zealand farmers have been caring for their land for more than 150 years, and this dedication to regenerative farming is deeply rooted in their farming practices. By raising lamb that is 100% grass-fed and sustainably farmed, we are doing more than producing delicious, nutrient-rich food. We are also supporting a model of agriculture that protects the planet for the future.