Our Team

As CEO, Pat juggles the needs of our ranchers while deeply understanding the US retail market for lamb. Equally at home on the farm, in the boardroom, or interacting with customers, Pat is driven to secure recognition and fair value for all parts of the supply chain. With over 13 years in the meat industry and 9 years at Atkins, Pat enthusiastically promotes the benefits of grass-fed, pasture-raised lamb, and is committed to long-term outcomes for our food producers. An avid sports fan, Pat loves following his kids’ activities, watching cricket, mountain biking, golfing, and relaxing by the lake. Whether grilling lamb racks, lamb picanha, or other red meats, Pat always has a BBQ at the ready to share with friends and family.

Favorite lamb recipe: Grilled Lamb Picanha. The mouthwatering sizzle of the grill, coupled with a delicate smoky essence, lends itself to a versatile array of culinary options – from weekend family barbecues to quick and flavorful lamb salads during the week.

Brad stands at the helm of our US business as General Manager, bringing a rock-solid 20 years of experience across Operations, Finance, and Supply Chain management. He’s earned his stripes by cutting through complexity, driving real financial results, and building supply chains that actually work. Brad doesn’t just talk about efficiency and innovation, he delivers it while keeping quality and sustainability as non-negotiables. Mentoring isn’t just a checkbox for him; he genuinely thrives on developing teams and creating a workspace where collaboration and high performance happen naturally. His leadership is straightforward: put customers first, build relationships that last, and growth follows. Outside the office you’ll most likely bump into him teeing off on the golf course, walking a shady trail in the woods, or savoring new wines at a tasting event.

Favorite lamb recipe: Our Italian Style Lamb Meatballs, because they are so versatile and quick to prepare.

As Marketing Director, Jenny wears many hats to help strengthen and grow the Atkins Ranch brand. On any given day, she dives into data analysis, conducts thorough market research, collaborates with design teams, and crafts innovative social media strategies. After 15+ years in the fresh food industry, she’s inspired to create real connections between people and their food sources, championing natural foods from responsible, ethical producers without compromise. In her free time, Jenny spends as much time outdoors as she can, taking long walks while listening to true crime podcasts.

Favorite lamb recipe: Spicy Lamb Tacos, because they are the perfect mid-week meal for a busy, hungry family!

Rhys leads the livestock function with a focus on aligning supply with market demand. In this key role, he maintains and enhances the company’s accreditations through programs like Global Animal Partnership, Savory Institute’s regenerative farming initiatives, and strict eating quality standards.

Passionate about sustainable farming, Rhys is committed to ensuring the integrity of the supply chain from pasture to plate. Outside of work, Rhys is an avid outdoorsman who enjoys fishing, hunting, and spending time in nature with his wife and two teenage sons. A talented home chef, he especially enjoys lamb shoulder, whether slow-roasting or transforming it into a rich curry.

Karen plays a vital role in managing the livestock supply chain to align with market demand. She is deeply involved in the company’s accreditation programs, including Global Animal Partnership, Savory Institute’s regenerative farming practices, and initiatives to maintain high eating quality standards.

As the daughter of one of Atkins Ranch’s founders, Karen brings a strong sense of heritage and dedication to her work, continuing the family’s legacy of quality and sustainability in farming. Outside of her professional role, Karen enjoys spending quality time with her husband and two teenage daughters. An avid gardener, she appreciates good food, especially a perfectly prepared lamb sirloin, her favorite cut.